Ricoh system camera
From letsgodigital.org:
New Ricoh System camera to be announced soon! : We have received information from various sources about an upcoming introduction of a new Ricoh system camera. The new Ricoh system camera has presumably been developed based on a digital camera without built-in mirror. This system has become very popular lately, thanks to the introduction of the Panasonic Micro Four Thirds system cameras, among others. Whether Ricoh is actually launching a so-called mirror-less system camera is yet to be seen, although early reports mention a possible release in November. The Ricoh system camera will most likely be equipped with an APS-C image sensor, similar to the Samsung NX10, which first appeared in the news at PMA 2009
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